My Office

Our Office

Unique Features of the Team Keirn Service Package:

sign sign centurion

Transaction Office – Monitors every transaction from offer to close ensuring that your sale will be as smooth as possible.
Listing Coordinator – Places your home within the Multiple Listing Service, MLS. This maximizes your home's marketing time and kicks off our extensive Internet marketing campaign. MLS provides access to our marketing department, where, in turn, your home is placed in numerous print and online ads.
Sign attendant – Responsible for sign placement and point of sale MAR tools. Ensures visibility…
Full-Time Staff – Maintains and supports Realtors with organizational assistance through the filing of paperwork, supply, maintenance, ect..
Marketing Department – Trained staff of 24 marketing professionals focused solely on gaining wide spread exposure for your home.
Quality Service and Lead Generation Department - Trained staff of real estate professionals constantly working towards the lead generation of multiple buyers for your home and maintaining rapport with those buyers throughout their entire search process.
Hours of Operation – Designed to accommodate the busy schedules of today's buyers and sellers, we are open 7 days a week. Monday through Friday, we are available until 8:00pm. And, on the weekends, we can be visited until 5:00pm.

What this means to you, the seller…

These unique features of ours allows more time that we can focus their attention on the selling/showing of your property. We will never be tied down with the details and will always be available to quickly react and tend to the needs of you and your potential buyers.

WHY HIRE AN AGENT WHEN YOU CAN HIRE A

WHOLE COMPANY?

We are going to focus our discussion on three specific areas:

A.) The marketing strategy that we have developed to secure a qualified

buyer for your home.

B.) The valuation and pricing of your home and the two most important aspects

of selling your home.

C.) The closing and administration aspects of selling your home.

These three areas are what separate us from other real estate companies in the Tallahassee market place and allow you to get your home sold for the most money in the time that you want…doesn't that sound great? Fine, let's look at what we do to get homes sold.

Ordinary Marketing Services: “These are the services you should expect from any real estate company, let's review them…”

Multiple Listing Service – This is how your home is promotes to the 1000 Realtors in the Tallahassee Board of Realtors. It is important to position your home to be the most desirable home in its price range for these Realtors. This is where we begin to separate ourselves from the competition. Because this is an important aspect of marketing your home, we have one person that takes the information you and we develop about your home and places this information in the Multiple Listing Service. The person that handles this phase of the process is Tyler Haveard. Tyler is specially trained to put the right information into the service so that your home “jumps out” at other Realtors who have qualified buyers in this price range. We do this so your home gets maximum exposure to all buyers in the market place. In your opinion do you feel that it is important to position your home properly to the other 1000 Realtors?
Local Advertising – The Tallahassee Democrat, Homes and Land Magazine, the local real estate t.v. channel that shows pictures of Realtors and the homes they have for sale, and few other local publications that feature homes are available for advertising. Our goal is to use the most effective vehicle available to “drive” qualified buyers to our office. We use these sources, but with a creative twist that is very effective. we will cover our unique advertising program in a minute.
Yard Sign – Every company has a metal yard sign that they put in front of your home. Today, its hard to tell the for sale signs from the political campaign signs that seems to be in every yard. This is another area where Century 21 starts to separate itself from all the other real estate companies when it comes to exposing your home to the most buyers. The Century 21 Gold Post for sale sign that we uses is the most recognized for sale sign in the world. In many cases this is why we get so many homes for sale because sellers want to put this brand name recognition to work for them.
Agent and Office Preview – Real estate companies will encourage their salespeople to view the homes their company has for sale. This is a good program if it is a large real estate company, not so good if it is a 10-12 “mom and pop” operation.
Open House – This is a way offered as a marketing program by passive Realtors and is seldom executed properly to get maximum results. If you are interested in having your house available for this program, we will review with you in detail how we actively and aggressively approach this program...
Required Property Disclosures – These are the forms and disclosures that are necessary in selling your home. Most Realtors are familiar with these forms and can explain them to you.
Comparative Market Analysis – This will give you an idea of the price range that homes similar to yours are selling for.

Concluding Comments To Ordinary Services

We also provide these ordinary services, but as you can see, even in the basic marketing services ours begins to separate itself from other real estate companies.
Based on what we have gone over to this point we believe your home and your situation need the advantages of our Marketing Services. We do a great deal more than the ordinary services to market your home. Let's take a look at what we mean...

Our Customized Marketing Services

This section introduces the customized difference between our System and all other competitors. By utilizing this format with potential sellers in a systematic approach, the difference in services we provide becomes apparent. The tools presented in our Customized Marketing Services demonstrates what the world's leading real estate sales organization can provide and help leverage your presentation to the position of professional credibility it deserves.
It is essential for us to introduce the customized features we have available. Offering a convenient, simple strategy is the key to gaining our clients confidence.

Century 21 Internet Marketing Program – Technology is changing the real estate industry. Increasingly, home buyers are using the Internet to research financing options, search listings and locate the real estate companies. And when those customers think about real estate, they link of our brand. In fact, the Century 21 brand is the most recognized name in the real estate. This fact alone is responsible for driving over 30,000,000 page views per month to www.century21.com . In turn this provides over 600,000 unique visitors to this site each month. Locally, this translates into 15 to 18 new buyers each month to us!

www.manausa.com - The local website that has over 2100 links driving buyers to this site to view photographs of our listings in side the home and out.

www.firsthomeservices.com - The local website that has community features listed. From schools to shopping centers.

www.tallahassee.com - The local website that features our Broker, Joe Manausa, as “ask the expert”. This site allows customers to ask our Broker key real estate questions and set an appointment with us to view listings.

Century 21 State Sites – This website allows customers to get the best of two worlds, the benefits that come with being a large, widely known company and the friendly – neighborhood touch that comes from local presence. Century21.com can now be customized for all 50 states. Along with focused property listings and local office locators, the site provides state – specific graphics and access to community information including cultural and sporting events, transportation, commercial/business and more. Other benefits include increased exposure for more leads and better search engine placement.

www.realtor.com Listing – Find all the listings from www.century21.com on this site. Once again, these two sites generate over 600,000 hot buyers to Century 21 offices through out the country. Locally, this results in 15-18 new buyers driven to our office here in Tallahassee, Fl.

Neighborhood Profiles – An out of town buyer relocating to North Florida has the ability to locate us here, view all the listings, and get specific neighborhood information regarding shopping, schools, medical facilities and transportation for that particular neighborhood resulting in a motivated buyer that has pre-selected an area to live.

E-mail Communication – Dorothy Windsor assisted by Amie Schutte answer over 200 e-mails inquiries each week resulting in appointments for buyers to view our listings. Corresponding by email rather than calling the inquires by phone allows us a long and lasting relationship with our buyers for our listings. It is proven that buyers that correspond by email want to be contacted by email.

Century 21 National Advertising – Brand name awareness dose not just happen. Century 21 spends over $100,000,000 annually for media advertising. Hardly an hour goes by without a television commercial featuring Century 21 as the real estate company that makes selling a home very easy.

The buyer leads that are generated from the strong Internet marketing programs above result in our listings being shown on the average of 7 times each day. Each viewing lasts approximately 12-15 minutes. The real benefit to the home seller is that his home can be shown in its best setting 24/7 “without the bed being made” several times each day!

National Advertising – Hardly an hour passes without a Century 21 commercial being shown on Network Television, Cable Television, or ESPN. The National Support Marketing program creates 2.1 billion impressions or more each year for the Century 21 brand name. This fact emphasizes Century 21`s commitment to drive buyers to local Century 21 offices in all parts of the country. The national Advertising budget exceeds 100 million dollars annually. There is no single agent selling real estate nor a “mom and pop” company that can compete with this type of marketing to drive potential buyers to your home to buy it. Add to this, our partnership with Major League Baseball and the ESPN – Homerun Derby, The LPGA tour, The Wall Street Journal and Network Radio and you will see why the Century 21 brand name is the most recognized name in real estate. Century 21 Commercial investments network, Century 21 Recreational Properties, Century21 Builder Connections, Century 21 Mature Moves and Century 21 Mortgage all add to this brand names awareness and feature professionally trained services in all areas of real estate.

Century 21 Global Referral Network – Even though our office is independently owned and operated, we are still held accountable to a Corporate entity. Cendant, which owns Coldwell Banker Realty, ERA Realty and Century 21 Realty is also the targets relocation company in the world. Cendant controls several hundred relocations to the Tallahassee area each year. Presently, because of our recognition for service and success record, we obtain more than one-half of these relocations leads.
We get this privilege on several conditions stipulated by Cendant mobility Services;
1. That we give excellent customer service, not just good service, but excellent service.
2. That we have a full time relocation coordinating all of the activities necessary for a smooth transaction. After the closing of your home, you will be sent a Quality Service Survey that will ask you the level of service you received from Team Keirn. Anything less than excellent lowers our rating and threatens our ability to get these relocation customers from Cendant. Can you imagine losing this number of sales and what it would do to our company? So we give EXCELLENT customer service, market your home properly, and get you moved in the time that you want.

Century 21 1-800-4HOUSES – Anyone seeking information on anyone of our thousands of listings of seeking information on a particular location, can call this number and be directed to our office and at the same time be qualified for a mortgage so they become a very qualified buyer.

Seller Service Pledge – VERY UNIQUE TO THE REAL ESTATE SALES INDUSTRY IS THAT TEAM KEIRN PUTS IN WRITING WHAT IT WILL DO FOR EACH SELLER!!! After we review each point, you will notice that the listing agreement can be canceled by you if we do not deliver on any of the points covered. All that we ask is a 10 day opportunity to correct the problem to your satisfaction. If we can not then you have the right to cancel the contract at your sole discretion. The real benefit to each and every seller is the peace of mind that every thing possible is being done to market their home. No other company offers such a pledge. On the form is our name at this phone number. If you have any problem with our service, please contact us at this number. You no longer have to worry if we do what we say we will do.

Quality Service Survey – This is our report card. Our grade on this survey can not be any less than excellent. You will be given this survey by our office after the closing of your home. This survey is sent to you independently of the local Century 21 office and ourselves. The outcome of this survey answered by you determines whether of not we keep our relocation business in the Tallahassee market and we get to keep our job.

Concluding Comments to Customized Services

As you can see, we make a tremendous effort to drive buyers to our offices through our customized marketing programs. What this means to you is that you will get maximum exposure to your home for the same of even less money than you would with any other real estate company. And the real benefit to our program is that it is worry free because we put everything in writing.
Now let's take a look at our involvement in the marketing of your home.

SELLER SERVICE

PLEDGE®

As an independently owned and operated CENTURY 21 office,

we are dedicated to providing you with service that is

professional,

courteous and responsive in helping you market your property.

To fulfill this commitment, we agree to provide you with the

following services:

1. Dedicate ourselves to making the process of selling your home as easy and as successful as possible.

2. Respect you, your needs and be honest and forthright.

3. Hold your best interests in the highest regard throughout the process.

4. Value and respect your time, being as efficient and effective as possible.

5. Understand your needs and respond quickly.

6. Use our base of experience, knowledge, tools and the most up-to-date training to best serve you.

7. Provide regular progress reports throughout the process and discuss with you comments received about your property.

8. Explain each step of the process and act as a guide to help you make the most informed decisions.

9. Make recommendations to enhance the marketability of your property.

10. Use a written Competitive Market Analysis and local market information to help you set the right listing price to sell your

home and get the value you deserve.

11. Review various financing alternatives and assist you in determining those which best enhance the saleability of your home.

12. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best

market your property.

13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to

local ordinances.

14. Provide worldwide exposure for your property on the Internet, including posting your property on Century21.com, a site

which receives millions of visitors each month.*

15. Explain local real estate procedures and regulations.

16. Show your property to pre-qualified buyers.

17. Utilize the CENTURY 21 System of thousands of offices to expose your property to potential buyers referred to my office.

18. Utilize the vast and powerful resources of the CENTURY 21 System to get you the results you deserve, including leveraging

a Network of 6,600 offices and 109,000 agents worldwide.

19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you under-

stand all implications prior to any acceptance.

20. Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will be monitored

as permitted by law or local practice.

21 Assist you in finding your next home, or offer to refer you to another office in another location.

22 ______________________________________________________________________________________________________________

______________________________________________________________________________________________________________

We appreciate your allowing us to help you with the marketing of your property. If at any time you have a question, concern,

comment or suggestion, please contact:

Matt and Monika Keirn Phone 850-445-0848

This CENTURY 21 Seller Service Pledge Certificate applies only to an exclusive right to sell agreement of not less than _____ days. If any terms or

conditions contained herein are prohibited by local law, they shall be considered severed from this pledge and of no force or effect. In the event of any alleged breach under the terms of this 21 Point Seller Service Pledge Certificate, the seller (as a sole and exclusive remedy) may terminate the exclusive right to sell agreement, provided that our CENTURY 21 office is given ten days (10) written notice of the reason for termination and an opportunity to cure the default during the notice period.

CENTURY 21 __________________________________________________________ A Copy of this SELLER SERVICE PLEDGE® Certificate has been received.

By________________________________________________________________________By ________________________________________________________

By______________________________________________________________________Owners ____________________________________________________

Dated____________________________________________________________________Property Address ____________________________________________

____________________________________________________________________________Phone______________________________________________________

____________________________________________________________________________Email ______________________________________________________

Century 21 Real Estate Corporation. Each Office Independently Owned and Operated. *2002 Web Trends Site Metrics Report.

Real Estate for Your WorldSM Q25087-J Merrill Corporation Form # 10-1592 5/03